Relevance and timeliness are at the heart of what today's online customers expect from a company. The search engines and social networks have built-in algorithms to make judgment calls about what is relevant and timely for their users.
If a business wants to stand out, capture, and retain a customer's attention today, their approach to content must be completely integrated with their business, and built around these 4 values:
Most businesses are fully capable of producing content that embodies those four values, especially Utility.
Why? Because you have the experience and expertise, you know the questions they ask, the troubles they face, and how your product or service makes their lives better.
If you didn't, you wouldn't be in business.
Executing an effective content marketing plan means bringing together sales, support, marketing, graphics, web, social, SEO, your agency, and even your customers. They've all got a full plate as it is, which is why so many content marketing plans fall short of expectations:
If you've found yourself in any of those situations above, tell us in the Get in touch tab below. We will set up a call with you and our team and find the most efficient way to get that expertise out of your head and onto the web for the benefit of your customers.
Or, use the menu to learn more about the different areas of content marketing that can help you become more relevant and timely.