Video brings a human and transparent element to a company's content strategy. It opens the door to your expertise, your passion, and your ability to communicate "face-to-face" with customers and prospects as if they were in the room with you.

And it does this more efficiently compared to plain text or images on web pages.

Successful video marketing strategies cover lots of ground:

 At Shovi Websites, we've developed an way to enjoy these benefits of video, while building a loyal, engaged audience. We call it a Socially Engaged Web Series.

What is a Socially Engaged Web Series?

Think of it as a webinar series, but without the dull, stale environment that has everybody watching the replay while they're surfing Facebook in another browser tab. When you enable and encourage social engagement within a webinar-like setting, and add in live video streaming for more authenticity, a few really great things happen:

  1. You build a library of incredibly helpful content using actual feedback from the audience.
  2. You build brand loyalty and advocacy among those who attended live (which encourages more to attend live next time).
  3. You get more reach from attendees as they're encouraged to share an easy-to-remember link with their networks.
  4. You create a sense of community around your brand.
  5. You grow your email list with highly targeted people.

Does this sound interesting? Want to learn more about what goes into a Socially Engaged Web Series? Get in touch with a member of our team through the chat box below.

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