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Publicity Campaign Email Blast for J.S. Hovnanian & Sons
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How Does Your Website Measure Up?

It's important that your website, like any asset in your organization, has a purpose, is responsible, and can be held accountable. But since your website doesn't have opposable thumbs, this burden rests on you and your webmaster to make this happen. So how does your website measure up? Just answer a few simple questions to find out if you’re getting everything you want from your online assets. Not satisfied with the results? We’ll show you how to meet and exceed your expectations with the power of Centricity.

Contact Shovi Websites today.

SECTION 1: Your website's role – What Does Your Website Do for You?
Do you know the specific duties and results you want from your website?	Yes No
Have you written them down?	Yes No
Does your website do more than answer "Who we are, what we do and how to get a hold of us?"	Yes No
Does your website contribute to the success of your business?	Yes No
Do you have a general account of where your website is hosted, where your emails are routed through, and where you registered your domain name?	Yes No
Do you have documentation about how your website was built and how it is updated?	Yes No
SECTION 2: Your website's content – What Does Your Website Say About You?
Have you updated your website's content in the past 90 days?	Yes No
Do you have interactive or dynamic content on your website?	Yes No
Do you update any of your own content?	Yes No
Do you have time-sensitive or price- specific information on your website?	Yes No
Do your members or clients have access to your website via secure log-in?	Yes No
Do you use your website to capture event registrations, fundraising pledges or other types of signup-style e-commerce?	Yes No
SECTION 3: Your website's traffic – Who’s Coming to Your Website?
Do you receive reports about the traffic on your website?	Yes No
Do you understand them?	Yes No
Do you use them to improve your site and leverage new opportunities?	Yes No
Assuming any of those last 3 questions were a "no," would you use easy-to-read traffic reports to make improvements to your site and leverage new opportunities?	Yes No
Do you track the traffic to your website from all of your marketing channels, both offline and online?	Yes No
Are there "conversion" pages on your website that can tell your traffic reports a visitor did something 'of value' to your business?	Yes No
SECTION 4: Your website's "opposable thumbs" – Who’s Pushing Your Website’s Buttons?
Do you have an in-house marketing department?	Yes No
Do you have in-house marketing writers?	Yes No
Do you have in-house graphic designers?	Yes No
Do you have someone on staff who is responsible for creating and updating web content?	Yes No
Do you use professional photographers?	Yes No
Do you work with an advertising agency?	Yes No
SECTION 5: Your website's marketing – How Do People Get to Your Website?
Do you use any social media channels in your marketing (blogging, Facebook, Twitter, RSS, mobile-ready web content)?	Yes No
Is your website effectively branded with your marketing in other media?	Yes No
Is e-mail marketing a part of your overall marketing plan?	Yes No
Is pay-per-click advertising part of your marketing plan?	Yes No
Is your website optimized for search engines?	Yes No
Are you getting the results you want from your online marketing channels?	Yes No

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